Rumba Beach Resort Turns One Year Old

Over the past 12 months, Rumba Beach Resort has established itself as one of Queensland’s most impressive five-star resorts. The consistent level of high occupancy and level of repeat business is testament to being a resort for the times.
Bold in design and visually striking, the 65 one, two & three bedroom holiday apartments offer guests the chance to trade in traditional accommodation for a fresh, vibrant alternative with a contemporary edge. In line with the ‘Rumba’ style of family-friendly design elements set to enhance the liveability of the boutique resort apartments, every aspect of the resort has been designed to mirror a great lifestyle – the rooms are stylish, the cocktails at the Pool Bar are tempting and the location provides easy access to the best that Caloundra and the Sunshine Coast has to offer.

Under the guidance of General Manager, Bill Darby, the driving force behind the marketing and positioning of the Caloundra property at Bulcock Beach, Rumba is fast becoming recognised as an attractive destination for both relaxation and a budding foodie destination with the establishment of “The Waterfront” – a new and vibrant dining and retail hub on The Esplanade overlooking Bulcock Beach.

Reflecting on trading over the past 12 months, General Manager Bill Darby commented that “We have turned to various marketing tools to grow and drive the new brand and to maximise business from Day One. Using the strength of marketing alliances to get our product into new online booking and reservations channels has generated great incremental sales over the past year and has assisted in developing our brand profile in a very competitive market.”

“A large part of our success has been the pick-up of last minute bookings from online booking agencies such as Wotif.com. The reservations portal has helped in building our occupancy over the past 12 months, in fact we are now proud to announce that Rumba Beach Resort is placed as one of the top ten spots by Wotif.com for capturing the highest value of Sunshine Coast accommodation bookings sold through the Wotif.com site.

Creating strong, relevant and effective partnership brand marketing programs has been a cornerstone of the marketing plan and resultant strong performance to date. We have joined forces with Tourism Queensland, Tourism Australia, Tourism Sunshine Coast and Caloundra Tourism to help with the distribution of our marketing message and to deliver a higher level of marketing exposure through these established tourism marketing bodies, Darby continued.

“We have also received unprecedented demand for Rumba’s flexible function facilities and we will continue to develop our reputation as a leading destination for meetings, social and business events,” Mr. Darby continued.

Bill is proud of the resort’s achievements within the first year of operation and is confident that Rumba Beach Resort will continue to build a strong brand position both nationally and internationally in the future underpinned by strong service, a luxury product and exceptional value.

There’s no denying that Rumba Beach Resort is a great boost for Caloundra and will be a favourite holiday destination for many more years to come.