Sunshine Coast Destination

The Sunshine Coast includes the area from the Glass House Mountains in the south, to Rainbow Beach in the North and a lush hinterland to our west.  The region is diverse with Caloundra, Mooloolaba, Maroochydore, Coolum, Noosa and Rainbow Beach providing world class beach experiences and the Blackall Range, Noosa Hinterland and Mary Valley offering visitors an opportunity to immerse themselves in our tranquil hinterland. Sunshine Coast Destination Ltd (SCDL) is the Regional Tourism Organisation (RTO) for the Sunshine Coast region.

SCDL provides the strategic direction for the destination and undertakes brand and tactical marketing activities, planning and development projects as well as promoting the region as a Business Events destination.
SCDL's core role is to promote the Sunshine Coast as a premier holiday and Business Events destination locally, nationally and internationally, to achieve maximum social and economic benefit for the local community, residents and businesses.
Rumba Resort director Bill Darby is Chair of the SCDL Southern Region Advisory Panel and in 2012 was elected to the Board of Directors. 

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